Hospitality Revenue Management

Catalog description

The primary goal of Revenue Management has been succinctly described as “selling the right product to the right customer at the right time for the right price”. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. Hospitality managers are charged with making strategic and proactive decisions to increase occupancy and total revenue. This course therefore provides a holistic view of the application of revenue management concepts and practices to the hospitality industry allowing for a more proactive approach to decision making.