Multi-Channel Advertising Design

Catalog description

In this course, students will utilize design fundamentals and principles to create cohesive multi-channel advertising campaign concepts based on a marketing strategy. Students will explore how to use design and creative concepting to effectively communicate with and entice target audiences. Students will explore the many advertising media channels from traditional through digital to understand their unique qualities, restrictions, and opportunities. Using this knowledge, students will create a compelling and engaging advertising campaign creative concept, then springboard off that concept to extend across multiple media channels. Students will be introduced to the phases of creating advertising campaigns from concepting through the design process and production outputs. Students will build valuable skills to create compositions that spark action from viewers.