Packaging Design

Catalog description

In this course, students will explore the various production and functionality considerations that inform the successful design of packaging. Students will explore legal and ethical implications in package design from environmental impact to government-mandated requirements. The influence of the client and consumer on design decisions, and the many types of production requirements and advanced printing features to create packaging that competes in the retail and online environments will be explored. Students will continue to foster skills learned throughout their program experience, such as concepting, sketching, and layout techniques in order to develop a functional three dimensional package that meets the needs of a client.