JOUR 261
Introduction to IMC
College of Southern Nevada · UGRD · Fall 2026
1 section
Catalog description
Examination of the function of advertising and public relations in the media and society. Emphasis on the application of theory and its relationship to the IMC elements; public relations, advertising, promotion, direct marketing, interactive, and their ability to reach customers/publics.
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001
Availability not recently verifiedClass #southern_nevada-JOUR261Fall 2026UGRD3 credits
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