GAM 204

Introduction to Casino Marketing

College of Southern Nevada · UGRD · Fall 2026

1 section

Catalog description

An overview of casino marketing and how the marketing function impacts the casino organization. Topics include casino promotions, database marketing techniques, dead chip programs, discounting, casino hosting, credit procedures, marketing policies and procedures, amenities, and the casino marketing plan.

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Class #southern_nevada-GAM204Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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