MUIN 410

Marketing, Branding and Strategic Alliances in Music

University of Southern California · UGRD · Fall 2026

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Catalog description

An in-depth study of music marketing, non-traditional revenue streams for artists, musicians, and labels including artist endorsements, artist tour sponsorships, digital music programs, music licensing, merchandise, and a primary focus on brand partnership deals in the music space. Prerequisites: MUIN 270 or MUIN 272x.

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Updated 7 hours ago

C

FullSeats: 40/40 seats Last recorded: Aug 8, 2026, 10:16 PM
Class #44256Fall 2026UGRD2.0 credits
0 available40 enrolled40 capacity5 waitlist
Days & times
T 18:00-19:50
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Location
Instructor
Kevin Lyman
Details checked 7 hours agoSeats checked 7 hours ago
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