MKT 589

The CMO: Driving Shareholder Value in the Intelligence Age

University of Southern California · UGRD · Fall 2026

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Catalog description

Explores roles of the Chief Marketing Officer (CMO) in driving shareholder value in an era dominated by intelligence technologies and evolving customer expectations.

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Current meeting, instructor, credit, and enrollment details

Updated 7 hours ago

C

8 openSeats: 46/54 seats Last recorded: Aug 8, 2026, 10:16 PM
Class #16548Fall 2026UGRD1.5 credits
8 available46 enrolled54 capacity
Days & times
MW 17:00-18:20
Meeting dates
Location
Instructor
Diane Badame
Details checked 7 hours agoSeats checked 7 hours ago
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