Principles Of Marketing

Catalog description

Corequisite: ECON 2205 An introduction to marketing activities, analysis, strate- gies, and decision making. Topics include: integration of product, price, promotion, and distribution activi- ties; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational cus- tomers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings are also covered.