Tourism Marketing

Catalog description

Examines how and why tourists make destination choices, and learns how to develop a strategic marketing system that emphasizes your destination's distinctive appeal. Answers questions of how to assess visitor markets, gather and analyze data, reduce risk and gain competitive advantages, and turn analysis into sound decisions. Applies knowledge from case studies, and practical tips for stretching marketing dollars through better monitoring, cost controls, and evaluation. Lecture: 3.0 credits (45 contact hours).