Principles of Marketing

Catalog description

An introductory study of the marketing process in organizations at the national and international levels. Emphasis is placed on environmental, behavioral, and managerial aspects involved in identifying and satisfying target markets in terms of sound product, pricing, distribution, and promotion strategies. Equivalent to CMKT 2003, Foundations of Marketing, Louisiana Board of Regents Common Course Matrix. Pre-requisite(s): Eligibility for ENGL 1010 Concurrency: None Co-requisite(s): None.