Principles of Marketing

Catalog description

This course provides the fundamental principles in the marketing of goods, services, and ideas. The course includes planning, pricing, promotions, and distribution. The role of marketing management is to help companies better understand customer preferences, link that knowledge to designing appropriate products and services for selected customers, and determine appropriate methods to communicate, to deliver, and to capture value. The basic principles of marketing apply to both for-profit and not-for-profit organizations.