Marketing Planning and Strategy

Catalog description

Marketing Planning and Strategy is the study of the development, evaluation, and implementation of marketing strategy in complex environments. Students become familiar with the range of decisions implicit in strategic market planning and develop skills in using a variety of analytical frameworks for making decisions through the use of case analyses and simulation games. Prerequisites and Corequisites Course prerequisite: BADM 370 , BADM 475 OR MKTG 475 , and six hours of MKTG electives. Registration restriction : Needs Senior Standing Note Course open to non-business students as of Fall 2024.