Promotional Management (C)

Catalog description

This course is a concentrated study of marketing issues related to promotions and the creative aspects of the advertising/communication process. Topics covered include communication as an integral part of marketing, fundamentals of communication, the marketing environment, and management of a promotional strategy. Planning, implementation, evaluation and control are discussed. Prerequisites and Corequisites Course prerequisite: BADM 370 - Marketing (C) Note (C) denotes common course