Advanced Personal Selling

Catalog description

This course is designed to deepen students’ understanding of advanced sales techniques and strategies. The course builds on foundational sales concepts and covers complex selling processes, strategic account management, negotiation, and the use of technology in sales. Students will engage in experiential learning through role-plays, case studies, and real-world projects. Emphasis is placed on ethical considerations, customer relationship management (CRM), sales analytics, and key account management. Prerequisites and Corequisites Prerequisite: MKTG 474 - Personal Selling (C) Registration restriction: Instructor Permission required for locations other than Vermillion main campus, USD- Sioux Falls or online. Cross-listed: Dual-listed with MKTG 577. Note New course as of Fall 2026.