Sport Marketing & Media

Catalog description

This course explores the advanced concepts and skills associated with Sport Marketing & Media. Topics include the use of traditional and emerging media technologies and the role of media in marketing sport and sport-related products and services. Students are expected to demonstrate advanced proficiency in the key concepts of media and marketing, and will produce a comprehensive media marketing project. Prerequisites and Corequisites Prerequisites: MCOM 244 - Introduction to Sport Marketing & Media OR BADM 370 - Marketing (C) Note Dual list MCOM 544