MCOM 400

Research Methods

University of South Dakota · UGRD · Fall 2026

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The study and application of mass communication research methods in advertising, broadcast, print and public relations. Includes an introduction to survey research, content analysis and experimental design. Practical training in the processing, interpretation and presentation of data will be provided.

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Class #south_dakota_2-MCOM400Fall 2026UGRD3 credits
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