MCOM 370

Advertising Principles (C)

University of South Dakota · UGRD · Fall 2026

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Study of advertising as an institution. Discussion of historical foundations, economics, social consequences, structure, planning, execution and evaluation phases of the advertising process. Discussion of advertising as it relates to other types of marketing communication. Note (C) denotes common course

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Class #south_dakota_2-MCOM370Fall 2026UGRD3 credits
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