Market Opportunity Analysis

Catalog description

In this course students will learn to assess trends in the marketplace and consumer needs and their potential as business opportunities. Students will also develop the skills for assessing the abilities, experience, and resources at the entrepreneur’s disposal. To determine whether such opportunities are realistic, the combination of both the market feasibility of the opportunity and the resources/abilities of the entrepreneur are considered jointly so that good judgments can be made regarding which opportunities can be pursued with the highest likelihood of success.