Research and Planning (COM)

Catalog description

Research is a foundation for development of work within advertising, public relations, and journalism. This course is an applied learning class where students gain experience planning and implementing media and marketing research related to their area of study. Modern methods of qualitative, quantitative, and digital research are explored through hands-on learning. Cross-Listed: ADV 472 . Notes: ADV 472 and PUBR 472 are equivalent courses. Students cannot repeat the course for additional credit.