MKTG 475
Consumer Behavior (COM)
South Dakota State University · UGRD · Fall 2026
1 section
Catalog description
This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies. Prerequisites: MKTG 370 .
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #south_dakota-MKTG475Fall 2026UGRD3 credits
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