ADV 372

Media Planning

South Dakota State University · UGRD · Fall 2026

1 section

Catalog description

Learn theory and fundamentals of evaluating advertising media. Analyze marketing variables, media characteristics, sources and strategies. Use computer planning models. Assigned range of planning problems and develop media plan within an integrated marketing framework. Prerequisites: ADV 370 . Registration Restriction: Junior or senior standing.

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Class #south_dakota-ADV372Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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