MKTG 479

Marketing for Nonprofit Organizations

University of South Carolina-Columbia · UGRD · Fall 2026

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Overview of the unique challenges associated with marketing the offerings of a nonprofit organization. Organizing, planning, implementing, and controlling marketing efforts of nonprofit organizations. Focus on fundraising, market research, positioning, and communications.

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Class #south_carolina_columbia-MKTG479Fall 2026UGRD3 credits
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