MKTG 454

Business-to-Business Marketing

University of South Carolina-Columbia · UGRD · Fall 2026

1 section

Catalog description

Marketing strategy in marketing to other business and nonprofit organizations, emphasizing relationship building, alliances and partnerships, data interchange, power shifts in the channel and the impact of changing technology.

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Class #south_carolina_columbia-MKTG454Fall 2026UGRD3 credits

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