MKTG 352
Principles of Marketing Research
University of South Carolina-Columbia · UGRD · Fall 2026
1 section
Catalog description
Investigates the theory and practice of marketing research with emphasis on the problem-oriented nature of marketing research and how research activities are implemented by marketing researchers and used by managers.
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Availability not recently verifiedClass #south_carolina_columbia-MKTG352Fall 2026UGRD3 credits
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