JOUR 332

Mass Communications Research

University of South Carolina-Columbia · UGRD · Fall 2026

1 section

Catalog description

Fundamentals of mass communications research methods and applications. Survey, observational and experimental research; primary research data-gathering techniques; secondary research sources; data analysis; message, market, competitive and audience research measures.

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Class #south_carolina_columbia-JOUR332Fall 2026UGRD3 credits

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