JOUR 202

Principles of Advertising and Brand Communications

University of South Carolina-Columbia · UGRD · Fall 2026

1 section

Catalog description

An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulation, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.

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Class #south_carolina_columbia-JOUR202Fall 2026UGRD3 credits

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Instructor: Staff

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