Global Sport Management

Catalog description

As the economy has shifted from a domestic to a globally competitive marketplace, the demand has grown for sport managers who can function effectively in the international environment. This course develops a framework for understanding the international aspects of sport management. It provides future sport managers with a broad view of the factors underlying international sport competition, sport economics, sport marketing, sport management, and sport governance. Emphasis is on environmental dynamics, cultural and economic constraints, multinational sport business organizations, unique international sport events and international sport operations, strategy and policy.