Principles of Marketing

Catalog description

An analytical overview of market decision-making including product, pricing, place, and promotional strategies considering the heterogeneity and diversity of customers and markets with respect to their demographic, geographic, psychographic, cultural, and behavioral characteristics. Thematic Thread(s): Conservation, Technology & Imagination, Institutions & Human Innovations, Transfer Thread Completion Course, United Stated in Global Context Students with a semester level of Freshman 1 may not enroll.