Persuasion

Catalog description

This course will familiarize students with the processes of persuasion, the relationship of persuasion to other forms of human communication, methods for studying persuasion, the theories of persuasion and ethical concerns about persuasion. The perspectives and tools developed in this course should enable the student to develop effective message strategies in work and personal situations. Students with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.