Media Relations and Crisis Communication

Catalog description

This course focuses on two key areas of public relations and crisis communication. During the first half of the semester, this course will explore how the news media works and how PR practitioners establish and maintain positive relationships with the news media. This course will explain the role of the news media in message dissemination and how to effectively work with reporters. During the second half of the semester, students will build on their media relations knowledge and explore issues and crisis management - before, during and after a crisis. Students will learn common crisis response strategies to address many organizational audiences through well-known case studies. Emphasis will be placed on practical application of crisis communication theory.