- Sport Communication and Technology

Catalog description

This course is intended to provide students with a comprehensive understanding of communication and communication techniques that managers use to achieve excellence in sport organizations. Focus will be placed on public relations, as well as techniques for improving the communication skills of each student in an organized sport setting. Students will receive in-depth exposure to, (a) theories underlying the use of public relations in sport, (b) new technologies in sport communication, (c) desktop publishing in sport organizations, (d) sport organizational communication techniques, and (e) sport media relations.