- Assessing Public Opinion

Catalog description

Many careers rely on individuals who have the capacity to create and implement public opinion surveys, and analyze the results of public opinion polls. Urban planning, public administration, and public policy professionals use surveys for program evaluation and democratic accountability, while lobbyists, nonprofit, campaign, and corporate government relations professionals use surveys for assessing public problems and the political environment. Students will gain experience building and fielding surveys that accurately assess public opinion, often while helping community stakeholders with real-world needs.