MKTG 230

- Principles of Marketing

Slippery Rock University · UGRD · Fall 2026

1 section
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An analytical overview of market decision-making including product, pricing, place, and promotional strategies considering the heterogeneity and diversity of customers and markets with respect to their demographic, geographic, psychographic, cultural, and behavioral characteristics.

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Class #slippery_rock-2226Fall 2026UGRD
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