MB 317

- Marketing Research

Skidmore College · UGRD · Fall 2026

1 section

Catalog description

Examines the influence of research on strategic and tactical decisions in marketing and business. Topics include the overview of research design, the use of the Internet in marketing research, the application of research in creating promotions and brands, ethical and global challenges in research.

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Class #skidmore-0981Fall 2026UGRD4 credits

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