- Foundations of Marketing

Catalog description

A comprehensive assessment of marketing's dynamic role in contemporary global society. The course emphasizes the development of marketing strategies which reflect domestic and cross-national competitive structures and diverse marketplace realities. Topics include consumer analyses, target market identification, positioning, e-commerce, ethics, sustainability, and coordination of marketing mix-elements.  This course covers the following dimensions for studying management and business in context: I, III, V. Prerequisites: MB 107 .