BRANDING DIGITAL ADVERTISING

Catalog description

Managing to advertise for brands in digital environments has changed how we manage content to more targeted and personalized audiences. This course is designed to provide you with skills in the strategic principles of digital advertising. Throughout the course, we will delve into how to develop digital advertising strategy and address topics such as search engine marketing, keyword management, and content management. In the end the students will have skills that strengthen their creativity and analysis of i nformation for the development of advertising strategies to create a dialogue taking into account the conversation with the consumer.