SOCIAL MEDIA MARKETING

Catalog description

Social media is changing how business perform. Currently, brands use this type of platform to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. This course covers these topics on aspects of marketing in social networks, evaluation of metrics, how you can use social networks to segment and target markets, and the development of brand strategies where the public becomes the protagonist through generation and participation of contents. The course will provide knowledge, perspectives and practical skills necessary to dev elop marketing strategies that take advantage of the opportunities inherent in the social interactions of social media and consumer to consumer to achieve business and brand marketing objectives.