MARKETING AND ADVERTISING

Catalog description

This course will introduce you to the study and analysis of the components of marketing communication. From sales promotion, event sponsorship, direct marketing, and brand placement in movies and television programs, point -of- sale displays, the Internet, podcasts, influencer marketing (social media), personal selling, and public rel ations, they are available to help a company compete effectively, develop customer brand loyalty, and generate higher profits. The role of each of these components within a company's overall marketing program is emphasized. Advertising is now much more diverse and dynamic and is part of a process known as integrated brand promotion (IBP).