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Catalog description

This course familiarizes students with the decisions involved in running a retail firm, as well as the concepts and principles for making those decisions. The student will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies , human resource management, store design and layout, customer service, and the international movement of retailers. The course will give students insight into the retailing environment and will allow them to make decisions for effective management. The course also provides a good foundation for those interested in owning or running a small retail business or those interested in pursuing a retail career as a merchandise buyer or store manager. Contextualization of the issues using the business environment in Puerto Rico as the main setting, while considering their global aspect. Emphasis on the development of knowledge, skills and abilities of critical thinking, through the analysis of current problems of the points of sale, which allow the student to evaluate and propose solutions to them based on the result of the analysis of the situation. In addition, the development of skills related to research, new technologies and communication is facilitated.