HOSPITALITY SALES AND MARKETING

Catalog description

This course immerses the students into the functions and principles of hospitality sales and marketing. Students will learn the essential sales and marketing functions as well as the ethical principles of this important sector. The course incorporates critical reasoning, leadership techniques, strong communications, information Skills and technical competencies through the development of sales and marketing strategies, target marketing, advertising, public relations, and market study and analysis. Students will be able to work on their research through the uses of diverse research tools, such as internet, MS Word, Excel and Power Point for projects and presentations.