EVENT SALES AND SPONSORSHIP

Catalog description

From negotiating contracts with clients and vendors to selling the event idea to potential sponsors this course will help students develop the specialized sales skills required for the special events industry. Emphasis will be given to the process of identifying the right sponsors for an event, the development of a persuasive proposal, and implementation of a successful sponsorship campaign. Critical thinking, communication, technology, information skills, ethics and diversity, scientific and quantitative reasoning, and innovation will be developed through research projects, group presentations, and role plays.