INTRODUCTION TO SPECIAL EVENTS MANAGEMENT

Catalog description

Analysis of special events as an important economic driver for the tourism industry. Study of history, trends, terminology, types of events and the planning process. Emphasis on the process of planning a special event from the perspective of the event producer. The competences of critical thinking, information skills, scientific reasoning, and ethics and diversity will be developed through teamwork and field trips that allow students to propose solutions based on information researched and deep discussions.