SOCIAL MEDIA CONTENT DESIGN

Catalog description

This course introduces students to the pros and cons of using digital marketing and social media in the context of event coordination. Students will learn how to manage the most current social media platforms as well as the most effective strategies to achieve the event sales and marketing objectives. Critical thinking, communication, innovation, information management, and ethics and diversity competencies will be developed through the creation of effective and responsible content that can help them connect with users, motivate positive reactions and stimulate engagement.