EVENTS MARKETING

Catalog description

This course immerses the students into the functions and principles of event sales and marketing. Students will learn the essential sales and marketing functions as well as the ethical principles of this important sector. The course incorporates critical reasoning, leadership techniques, strong communications, and technological competencies through the development of sales and marketing strategies, target marketing, advertising, public relations, and market study and analysis as it relates to events. Students will be able to conduct research through the use of diverse research tools and will incorporate the use of current technological applications that fa cilitate teamwork and promote efficiency.