RESEARCH METHODS IN COMMUNICATIONS

Catalog description

Study of scientific knowledge and research and its applications to communication sciences. Analysis and application of different types of communication research. Development of the theoretical framework for communication research. Study of the quantitative and qualitative communication research, and the design and implementation of these techniques. Analysis of the concepts of universe, reliability and representativeness of the samples. Application of different methodologi es to conduct communications research. Design of communication research projects, principally in multimedia journalism and public relations.