INTRODUCTION TO ADVERSITING

Catalog description

Study of fundamentals of advertising and the analysis of its social impact and function. Includes the historical development, structure, organization of public relations and advertising agencies, and the phases within the operation of these businesses, as well as the advertising strategies for consumer persuasion. The course emphasizes ethical principles and social responsibility when designing advertising campaigns and in cri sis communication contexts. Emphasis in the development of critical thinking skills through readings, discussions, debates, research, and field trips. In the same way, through technological competences, it is emphasized in the responsible use of this tools in advertising. Offered in one semester. The contents of this course were revised so that they can be offered through activities in various study modalities and in pandemic, hurricane or other event scenarios that make it difficult to attend in person in the classroom.