Digital & E-Commerce Marketing

Catalog description

Students learn about established and emerging online technologies and trends in the digital and electronic commerce marketplace. They will learn various revenue models and how to market on the Web. Furthermore, students learn the functioning of online auctions and how organizations deal with various online legal and ethical issues. Students will learn about important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. Students learn how to plan for electronic commerce in an evolving global marketplace. (Prerequisite: BUSS 3980)