Introduction to Public Relations

Catalog description

Units: 3 Advisory: Completion of COMM 71 with grade of "C" or better Hours: 54 lecture The principles and processes of the public relations (PR) field to include: goal setting, research and planning, designing messages for various media outlets, using social media for promotion, developing campaigns, communicating effectively in a crisis, analyzing publics, evaluating, and delivering public presentations as key spokespersons for organizations. Examine public relations techniques for business, public and nonprofit organizations. (CSU)