Marketing Analytics II

Catalog description

This course is designed as an experiential learning capstone course for the digital marketing & analytics concentration/major. Students will design and run their own set of studies in order to run selected statistical procedures and models that they were exposed to on conceptual and cased-based levels in MKTG 331 Marketing Analytics I  . Emphasis will be centered around gaining practical experience designing, running, and reporting students’ own marketing analytic studies.