MKTG 430

Marketing Research

Shippensburg University of Pennsylvania · UGRD · Fall 2026

1 section

Catalog description

In-depth study of the tools of marketing research, including methodology and techniques used in measuring characteristics of markets for products and services. Topics include the research process, data collection, sampling, data analysis, and presentation of results. Contains hands-on development of capabilities to study characteristics of the marketplace.

Sections

Current meeting, instructor, credit, and enrollment details

Updated 6 hours ago

001

Availability not recently verified

Class #shippensburg_pennsylvania-MKTG430Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
Location: —
Instructor: Staff

Class numbers and section codes come from the registrar.

Spot missing or incorrect course data?